The Complete Guide to Schema.org FAQ Markup for SEO in 2026

FAQ schema (FAQPage JSON-LD) lets Google display expandable Q&A pairs directly in search results. A page with FAQ rich results can take up 2–3× more SERP real estate than a plain blue link.

What is FAQPage schema?

FAQPage is a Schema.org type that marks up a list of questions and answers on a page. When Google indexes it and decides the page is eligible, the questions appear as expandable accordions below the search result.

The minimal valid structure

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is this tool free?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, core tools are free forever."
      }
    }
  ]
}
</script>

Use the Schema.org Generator to build valid FAQPage JSON-LD without writing it by hand.

Common mistakes

• ✗Using FAQ schema on pages that are primarily product pages (Google may demote)
• ✗Putting the same Q&A on multiple pages (creates duplicate content)
• ✗Answers longer than 300 words — Google truncates them
• ✗Not validating before deploying — use Google's Rich Results Test

For Next.js apps

// app/page.tsx
export default function Page() {
  return (
    <>
      <script type="application/ld+json" dangerouslySetInnerHTML={{
        __html: JSON.stringify({ "@context": "https://schema.org", "@type": "FAQPage", ... })
      }} />
      {/* rest of page */}
    </>
  )
}