📅Event rich result

Event Schema Generator — Free JSON-LD

Generate valid Event structured data that displays your event dates, location, and ticket information directly in Google search results. Event schema creates rich results that stand out and drive registrations.

What Google shows

Event name, date, time, location, and a 'Get tickets' or 'Register' link in a rich event card directly in Google search results.

Schema.org JSON-LD Generator

Free

Generate valid structured data for Google rich results. 100% client-side — nothing leaves your browser.

Schema looks good — all required fields are filled

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Event Fields

— Event info in search results

Event Name*

Start Date & Time*

End Date & Time

Description

Event URL

Location

Venue Name

Full Address

Organizer

Status

Event Status

Attendance Mode

Output

Paste into your page’s <head> inside a script tag

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Annual Tech Summit 2024",
  "startDate": "2026-08-12T09:00",
  "endDate": "2026-08-12T17:00",
  "description": "Join industry leaders for a full day of innovation, networking, and learning.",
  "url": "https://www.techsummit.example.com",
  "location": {
    "@type": "Place",
    "name": "Convention Center",
    "address": "789 Convention Blvd, Chicago, IL 60601"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Tech Events Inc."
  },
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode"
}

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Real-time output

JSON-LD updates as you type. No submit button, no page reload.

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Built-in validator

Required and recommended fields checked against Google's rich result guidelines.

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SERP preview

See an approximate preview of how your schema will appear in Google search results.

Required by Google

*Event name
*Start date

Recommended

◎End date
◎Location name and address
◎Event description
◎Event URL
◎Organizer name

When to use Event schema

Conferences and meetups

Event schema gets your conference into Google's event rich results and event search.

Webinars

Use OnlineEventAttendanceMode for virtual events to show them in Google's event listings.

Concerts and festivals

Ticket links and dates in search results drive direct event registrations.

Frequently Asked Questions

What's the difference between OfflineEventAttendanceMode and OnlineEventAttendanceMode?▾

OfflineEventAttendanceMode is for in-person events with a physical location. OnlineEventAttendanceMode is for virtual events (webinars, live streams). MixedEventAttendanceMode covers hybrid events with both in-person and online attendance.

Do I need a ticketing URL?▾

Not required, but strongly recommended. Adding the event URL helps Google surface a 'Get tickets' or 'Register' link alongside your event in search results, driving direct conversions.

How far in advance should I add Event schema?▾

Add it as soon as the event is announced. Google can index and show events weeks or months in advance. Earlier indexing means more time for your event to appear before the date.

Other schema types

❓FAQ Page 🏢Organization 📰Article 🛍️Product 📍Local Business

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Validate in Google Rich Results Test

Paste your generated JSON-LD to confirm it qualifies for rich snippets.

Test in Google →