🛍️Product rich result

Product Schema Generator — Free JSON-LD

Generate valid Product structured data that enables Google Shopping rich results — showing price, availability, star ratings, and reviews directly in search. Product schema is one of the highest-ROI schema types for e-commerce.

What Google shows

Price, availability badge (In Stock / Out of Stock), star rating, and review count directly in Google Search and Google Shopping results.

Schema.org JSON-LD Generator

Free

Generate valid structured data for Google rich results. 100% client-side — nothing leaves your browser.

Schema looks good — all required fields are filled

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Product Fields

— Price, ratings & availability

Product Name*

Description

Product Image URL

Brand

SKU

Offer

Price

Currency

Availability

Buy URL

Aggregate Rating

Rating Value (0–5)

Review Count

Output

Paste into your page’s <head> inside a script tag

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Premium Wireless Headphones",
  "description": "Industry-leading noise cancellation with 30-hour battery life and crystal-clear sound.",
  "image": "https://www.example.com/headphones.jpg",
  "brand": {
    "@type": "Brand",
    "name": "SoundPro"
  },
  "sku": "WH-1000XM5",
  "offers": {
    "@type": "Offer",
    "price": "349.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/products/headphones"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "1247"
  }
}

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Real-time output

JSON-LD updates as you type. No submit button, no page reload.

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Built-in validator

Required and recommended fields checked against Google's rich result guidelines.

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SERP preview

See an approximate preview of how your schema will appear in Google search results.

Required by Google

*Product name

Recommended

◎Description
◎Image URL
◎Price and currency
◎Availability
◎Rating value and review count
◎Brand name
◎SKU

When to use Product schema

E-commerce product pages

Product schema on individual product pages enables price and rating rich results in Google Shopping.

SaaS pricing pages

Add Product schema to pricing pages so your plan names and prices appear in search results.

Physical goods listings

Include availability and price to show real-time stock status directly in Google results.

Frequently Asked Questions

Can I add star ratings if I don't have reviews yet?▾

No — Google's guidelines require that ratings reflect genuine reviews from real users. Adding placeholder ratings violates Google's policies and can result in manual penalties.

Does Product schema work for digital products?▾

Yes. Software, courses, templates, and digital downloads all qualify as Products. Set the @type to Product — Google doesn't restrict Product schema to physical goods.

How do I show in-stock vs. out-of-stock status?▾

Set the availability field: 'InStock' for available products, 'OutOfStock' for unavailable, 'PreOrder' for upcoming. The generator outputs the full schema.org URL format automatically.

Other schema types

❓FAQ Page 🏢Organization 📰Article 📍Local Business 📅Event

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Validate in Google Rich Results Test

Paste your generated JSON-LD to confirm it qualifies for rich snippets.

Test in Google →