🏢Knowledge panel

Organization Schema Generator — Free JSON-LD

Generate valid Organization structured data to help Google build your brand knowledge panel — the information box showing your logo, contact details, and social profiles when people search for your company name.

What Google shows

A knowledge panel on the right side of Google results with your logo, description, website, phone, and social profile links. Appears when someone searches your brand name.

Schema.org JSON-LD Generator

Free

Generate valid structured data for Google rich results. 100% client-side — nothing leaves your browser.

Schema looks good — all required fields are filled

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Organization Fields

— Business info & knowledge panels

Organization Name*

Website URL*

Logo URL

Description

Contact

Phone

Address

Street Address

City

Postal Code

Country Code

Social Profiles

Social URLs (one per line)

Output

Paste into your page’s <head> inside a script tag

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme Corporation",
  "url": "https://www.example.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.example.com/logo.png"
  },
  "description": "A leading provider of innovative solutions for businesses worldwide.",
  "telephone": "+1-555-555-5555",
  "email": "hello@example.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "San Francisco",
    "addressCountry": "US",
    "postalCode": "94105"
  },
  "sameAs": [
    "https://twitter.com/acme",
    "https://linkedin.com/company/acme"
  ]
}

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Real-time output

JSON-LD updates as you type. No submit button, no page reload.

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Built-in validator

Required and recommended fields checked against Google's rich result guidelines.

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SERP preview

See an approximate preview of how your schema will appear in Google search results.

Required by Google

*Organization name
*Website URL

Recommended

◎Logo URL
◎Description
◎Phone number
◎Social profile URLs (Twitter, LinkedIn, etc.)

When to use Organization schema

Brand authority

Organization schema signals legitimacy to Google and helps establish your knowledge panel.

About pages

Add to your About or homepage to give Google structured contact and identity information.

Multi-location brands

Use Organization for the parent brand and LocalBusiness for each physical location.

Frequently Asked Questions

Will Organization schema guarantee a knowledge panel?▾

No — Google decides independently whether to show a knowledge panel. Schema provides signals that make it more likely, but it's not guaranteed. Consistent NAP (name, address, phone) data across the web also helps.

Where should I place this schema?▾

Add it to your homepage or About page — once per site is sufficient. There's no benefit to adding Organization schema to every page.

What's the difference between Organization and LocalBusiness?▾

Organization is for companies and brands without a physical customer-facing location. LocalBusiness is for physical storefronts. LocalBusiness extends Organization, so it includes all Organization fields plus address and hours.

Other schema types

❓FAQ Page 📰Article 🛍️Product 📍Local Business 📅Event

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Validate in Google Rich Results Test

Paste your generated JSON-LD to confirm it qualifies for rich snippets.

Test in Google →