HowTo Schema Generator — JSON-LD Step-by-Step Instructions
HowTo schema creates rich results that show your step-by-step instructions directly in Google Search — with numbered steps, tools, and supply lists visible without clicking. One of the highest-CTR rich result types for instructional content.
What Google shows
Numbered step-by-step instructions with images directly in the search result, expandable on mobile. Shows estimated time, required tools, and supplies.
Example JSON-LD
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Change a Car Tyre",
"totalTime": "PT30M",
"supply": [
{
"@type": "HowToSupply",
"name": "Spare tyre"
},
{
"@type": "HowToSupply",
"name": "Wheel wedges"
}
],
"tool": [
{
"@type": "HowToTool",
"name": "Car jack"
},
{
"@type": "HowToTool",
"name": "Lug wrench"
}
],
"step": [
{
"@type": "HowToStep",
"name": "Loosen lug nuts",
"text": "Before lifting the car, loosen the lug nuts counter-clockwise (do not fully remove them yet)."
},
{
"@type": "HowToStep",
"name": "Lift the vehicle",
"text": "Position the jack under the vehicle frame near the flat tyre and raise until the tyre is 15cm off the ground."
},
{
"@type": "HowToStep",
"name": "Remove the flat and install spare",
"text": "Remove lug nuts and tyre. Mount spare. Hand-tighten lug nuts in a star pattern."
},
{
"@type": "HowToStep",
"name": "Lower and tighten",
"text": "Lower the jack. Tighten lug nuts fully. Check tyre pressure on the spare."
}
]
}Required by Google
- *name
- *step (array of HowToStep, each with text)
Recommended
- ◎image (per step)
- ◎estimatedCost
- ◎totalTime
- ◎supply (HowToSupply array)
- ◎tool (HowToTool array)
- ◎description
When to use How-To schema
DIY and home improvement
How-to guides for repairs, installations, and projects rank well and earn step rich results.
Technical tutorials
Coding tutorials, setup guides, and configuration how-tos benefit from HowTo schema for developer search queries.
Beauty and wellness
Makeup tutorials, skincare routines, and fitness how-tos use step schema to appear in instructional rich results.
Frequently Asked Questions
What is the difference between HowTo and Article schema?▾
HowTo is for content primarily structured as a step-by-step process (numbered instructions). Article is for editorial or news content. Only HowTo schema triggers the step-by-step rich result format.
Should every step have an image?▾
Recommended but not required. Steps with images are more likely to trigger the visual rich result format. Use square or landscape images (16:9) at minimum 1200px wide for best results.
Can I use HowTo schema on a video tutorial page?▾
Yes — combine HowTo schema with VideoObject schema on the same page. Add the HowToStep text alongside the video for text-based rich results, plus VideoObject for video thumbnail rich results.
All schema types
Validate in Google Rich Results Test
Paste the JSON-LD above to confirm it qualifies for rich snippets.